Search is changing as more travelers are seeking out sites like Tripadvisor and Facebook to find reviews and to get real information that they can trust. That means it is not an advertisement and has value. This at a time when Google is depreciating organic search for local companies and small hotels and tourism operators. So what then is Microsoft and Foursquare talking about. It could mean a revival of search for small and local tourism companies. This article says it all.

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