Video Sales Letter for Tourism

In this case study we evaluate the effectiveness of the video sales letter for marketing hotels and tourism. The study is conducted as part of a campaign for in St. Lucia. The sales letter is fundamentally different from the traditional travel promotion. Video sales letters were pioneered by Jon Benson. They have been very successful because they are highly focused, simple, direct and avoid confusion with images, talking heads, professional narration and film. For details go to