This video is a short version of the Fatal Mistakes to Avoid in Your Digital Footprint Review Video. That video is an in depth explanation of how to balance your digital footprint and why you must. it is a brief review of Chapter 2 of the book Digital Media Marketing: The second book in the series Marketing Hotels and Tourism Online by Ian R Clayton.Here you will learn how to avoid the most serious and fatal mistake that marketers and publishers make when writing content and posting blogs and bookmarks to promote their brand.
See the complete video here. https://youtu.be/vufe8hsnSA8
Your digital footprint is the sum of all your online activity. Everything you do leaves an impression of who you are and of your brand. Brands are understanding that they must engage in building content about their products and services using online media. This is content marketing.
Together with what you do on social media, what publication and directory mention you (citations) and who is talking about you, content marketing is a vital part of your personal and your brand digital footprint. It cannot be ignored but you must do it right and the rules have changed.
Ian’s Book Digital Media Marketing is the most current resource and guide on how to use the digital media so that you don’t repeat the common mistakes that many hotel and tourism marketers, owners and managers make.
Be sure to view the complete video and click the image above to learn more about how to harness the new online media. Online advertising is now greater that all others forms of advertising including TV. If you are not employing the latest digital strategies you will miss the boat. Don’t get left behind, learn how to balance your digital footprint now.