Are we giving too much authority to AI? AI agents increasingly compare flights, hotels, destinations, prices and itineraries. Eventually, they may make much more of the decision themselves.
The tourism question becomes:
How much control are travellers and businesses prepared to delegate to intelligent agents?
Perhaps the greater near-term concern isn’t AI suddenly taking control. It is humans progressively giving increasingly capable AI systems authority over travel infrastructure and information systems without completely understanding how those systems will make decisions.
The distinction matters.
One scenario imagines AI taking control from us. The other asks whether we might give AI control ourselves.
But the question has another side.
Perhaps AI needs humans.
Much of what we call civilisation exists because human beings have needs, desires, relationships, ambitions and aspirations. Tourism certainly does. Without people wanting to travel, explore, meet others, experience different cultures or simply lie on a Barbados beach, much of the travel industry has no purpose.
So what exactly would artificial intelligence be taking control of?
Purposeful behaviour is not necessarily the same as consciously wanting something.
Watch the video above and read the full article:
If AI Takes Control, What Would It Actually Control?
This is a RoguesCulture Series- inspired by Rogues in Paradise
Download sample chapters: Https://Roguesinparadise.com/sample1
