“Most regular web sites look horrible on a Smartphone.” So says Chris Atkinson, Founder of MobiSphere.

I agree, and we have the proof of that in the video below. This is particularly true for the Hotel and Tourism Operator’s website, where bookings are complex and include many dimensions: Terms and meal plans, upgrades and add-ons, different rates by season, special deals and promotions, different rate plans, family plans and packages.