Sugar Cane research was pioneered in the Caribbean with Barbados taking the lead in propagating new varieties of the plants, from seeds. The island was the first to understand that the cane arrow seeds could be used to plant hybreds of cane.
For years research focused on developing climate adaptive and pest resident strains. That has developed into to the point where sugar cane research is seeding an eco-future. It’s a far reaching examination of alternative products and uses that includes the entire plant, husks, fibers, fruit as well as by-products of the sugar and rum manufacturing. Some of the by products are ethanol used as fuel and pulp that can be made into various products.
Barbados established the worlds first sugar cane research laboratory in 1858. It specialized in propagation specific qualities. In the early the plants were developed and test over many years and the successful outcrops were given to farmers to plant and harvest. They reported which had desired properties and offered best yield, easy of use and resistance. Sugar can is still vital to the sugar and rum industry, but today its by products are helping to replace fossil fuels and plastics.
The lab, research, cane fields, rum and sugar have been a fascinating attraction to travelers and vacation who travel to learn about heritage and culture. It’s now also interesting as cane finds new life and purpose in helping to save the environment.
Here we show How to Fix Bad Anchor Text links. In the previous blog I explained what bad balance anchor text is and how to avoid it. But it may be already to late to avoid it if you have already got unnatural links pointing back to your site. In the video I show exactly how to go about fixing those bad links. This level of detail is referred to in chapter two on my Book Digital Media but the explanation you see here is only available as a bonus to book buyers.
To reiterate what you see in the Video on How to Fix Bad Anchor Text is as follows: You may have to ask Google to delete bad links – They call that disavow and the links is in the video and repeated below. In most cases you just need to balance the anchortext by adding more links that are generic and not keyword specific. This will dilute the percentage of keyword-laden Anchor text.
– Balance Links with more semantic Words -Create more good links with generic words, & semantic phrases or unrelated words. Examples are: Click Here – Go to website – Get more Info -See what John says etc.
-Add Some Brand Links – not too many 3-5% and if your brand is your keyword dont use it to balance.
Use Your Brand Name – Domain Name – URL
This video is a short version of the Fatal Mistakes to Avoid in Your Digital Footprint Review Video. That video is an in depth explanation of how to balance your digital footprint and why you must. it is a brief review of Chapter 2 of the book Digital Media Marketing: The second book in the series Marketing Hotels and Tourism Online by Ian R Clayton.Here you will learn how to avoid the most serious and fatal mistake that marketers and publishers make when writing content and posting blogs and bookmarks to promote their brand.
Your digital footprint is the sum of all your online activity. Everything you do leaves an impression of who you are and of your brand. Brands are understanding that they must engage in building content about their products and services using online media. This is content marketing.
Together with what you do on social media, what publication and directory mention you (citations) and who is talking about you, content marketing is a vital part of your personal and your brand digital footprint. It cannot be ignored but you must do it right and the rules have changed.
Ian’s Book Digital Media Marketing is the most current resource and guide on how to use the digital media so that you don’t repeat the common mistakes that many hotel and tourism marketers, owners and managers make.
Be sure to view the complete video and click the image above to learn more about how to harness the new online media. Online advertising is now greater that all others forms of advertising including TV. If you are not employing the latest digital strategies you will miss the boat. Don’t get left behind, learn how to balance your digital footprint now.
The problem with booking engines is that they are old legacy system steeped in archaic technology built long ago. This blog “Booking Engines doomed by personality matching”, shows how artificial intelligence and new psychologically based filtering are making travel & hotel search and booking more personal. It is not, however, an easy fix: The big problem is that legacy hotel and travel booking systems are very complex. One cannot easily fix thousands of page of code that were essentially built to do the wrong thing. Also understanding emotions and personality is an entirely different skill set that requires considerable knowledge and expertise in psychology, motivation and behaviour.
The old way is to treat hotel rooms and activities as products when the travelers are seeking experiences. But that is not the only fly in the ointment. The old technology cannot easily integrate the fast multi dimensional filtering being implemented today on dynamic and nimble platforms. They are also not able to understand and render graphics like an Instagram, which is what travelers want today. That is a perfect example of how technology has changed and how the gap between old ways and news ways has widened.
Instagram shot up out of nowhere it seems, but it actually came about as a result of technology capacity and platform changes that could now be configured to fill a need. Over 600 million people use Instagram, generating 4.2 billion likes daily while sharing sharing about 95 million photos. See National Geographic on the rise of Instagram.
Source – National Geographics
Instagram users are more engaged compared to the other social networks, including as Facebook and Twitter. It has a 2.3% engagement rate per follower compared to Facebook at 0.2% per follower and Twitter 0.03%. They stay longer and do more! We have heard this echoed by PersonaHolidays with their massive improvement in visitor engagement when intuitive and ultra fast visual filtering was added. The new approach provided a Visual Online Review and more personalized recommendation. It is highly favoured by travelers and more evidence of “Booking Engines Doomed by Personality Matching”.
Nuclear Search Algorithms Personalize Vacations
Travelers want choice but do not want to wade through pages of non relative content and that is changing now with the new Nuclear search systems. The latest hotel search technology takes advantage of algorithms and techniques that are used in chemical and nuclear science. Matching personality is similar to sorting and solving complex chemical relationships and combination. The parts are dynamic, evolving and exponential! Advanced technology is need to filter, order and pair vast amounts of data and endless combination intelligently & instantly.
IBMs Watson is another complementary AI technology that understands tone and emotion in communication and replies with appropriate response. Its tone analyzer can analyze emotions and tones in what people write online, like tweets or reviews. It predicts whether people are happy, sad, confident and finds emotional tones that help determine what stage in the booking process a traveller is in, like if they are just talking about a hotel or actually hopping for one.
Possibilities have Shifted
The point is that technology has shifted what is possible. Lean and adaptive entrepreneurial startups are the first to see the opportunity and build the solutions using modern techniques and platform. The dynamics of the new environment put the old guard at a huge disadvantage. Indeed the new booking engines may well be Instagram and a host of new visual bookings with Psychological Profiling & Matching technology that truly inspire, engage and fascinate travelers.
See Personality Matching Technology the new visual platforms and hotel personality matching used by PersonaHolidays http://Matchmaker.travel
The Crane 5 Star Beach Villa Resort Hotel is a special place – It sits on a cliff overlook one of the 10 best beaches in the world. It is a hotel with rooms, apartments and villas on a spacious ocean front playground in the Caribbean. Its timeshare options rank as a top value destination in the world. It is not surprising to see it listed by the DestinationBarbados Blog as 5 star escape for couples, singles, family, friends, weddings and occasions of all sorts.
Crane Beach Video Review by HolidayHotel.Reviews
The world class beach is a open to all. it has good surf for body surfing and is safe for swimming, so long as you enjoy the waves. The ocean side cliffs also are great for jumping off into the sea, but that is not for everyone. To experience the full ambiance of The Crane Resort you have the option of staying in a villa apartment with its own pool, a hotel room or in the timeshare condominiums. You will enjoy with its spacious accommodation among beautiful landscaped gardens, outdoor swimming pools, and a multitude of restaurants. The Crane resort also feature a town hall, village shopping, an art gallery, boutiques and a unique holiday lifestyle with jazz and piano bars for late night lounging.