Search engine marketing has forever changed. With the new changes made by the leading search engines, it is becoming increasingly difficult for small tourism operators to get high ranking in search results.
The latest changes by Google give, for example, more credit for onsite content. Now all the big sites like the Online Travel Agents (OTAs like Expedia). They have huge “relevant content” for St. lucia apartment rentals, for accommodation and for St. Lucia holiday activities.
A small hotel, villa complex or holiday apartment rentals can not compete with this for content. But, there is hope: Read this blog to see what we did and keep watching as we share the results.
This blog outlines steps and results of our World Heritage Tourism Marketing. We gained top ranking by creating valuable content in multiple formats and publishing them in a coordinated manner. Each activity was designed and timed to reinforce the others and build authority. Our campaign has about 40 touch points which include building a dedicated network to distribute information and publish content. See the blog for details and to download the Free Magazine
To cover heritage hotels, heritage holidays, heritage travel to Unesco designated World Heritage sites that are especially fun and rewarding for a holiday. To qualify for inclusion in the magazine the destination must be a UNESCO listed WH Site and in addition need to be an exceptionally attractive tourism destination. Vacationers should enjoy the visit, be safe, have interesting cultural things to do and see, learn something while visiting and have time to relax and enjoy the lifestyle and ambiance of a special place. Published by TravelersInsights.com
Jonathan Gittens video on car insurance coverage and safety while renting a car on vacation, gives the details on what cars to not choose and what you need in insurance converge. See the video at https://www.youtube.com/watch?v=e_-K3CO9rjs or visit the Party holidays blog
In this campaign for Courtesy Rent a Car, the Social index marketing team create an new way to look at car rental for the adventure travel tours and holiday market. The SIE marketing creates a social index and influences the new knowledge graph which is fast becoming the new focus of search. Click for full details here >>>>
You may also see some of the collateral and video at the Adventure-Travel-Destinations site below below: