Google is making it difficult for small hotels to be seen in organic search as it changes the layout of results to promote advertisers and its own results like Google Places.

Google Search is now in the eCommerce business, offering rates by date and links to booking options. Google is also providing its own places’ websites in several cases. It lists seven properties on top of the map; these are 7 they think are the most appropriate search results. The mechanics of choosing the top 7 is not clear at all.

Google has added their own eCommerce into the mix, displaying season rates and linking off to shopping sites like Expedia.

How will small hotels survive? See our blog

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