Second in a series of case studies using Facebook as a channel for marketing hotels and travel. In this issue, we look at Mobile Travel. How to advertise a Mobile Travel Site like http://travelonthego.mobi. Facebook advertising does not appear on mobile sites, so we are driving desktop users to a mobile site. A bit odd, but it had merit. We are testing out various options in split tests and will report back shortly.

›› http://bit.ly/facebooktravel2mobile