Evolution of Search Hurts Hotels

Danny Sullivan does a great job of outlining the stages of search over the years. Its evolution has dramatically changed how search works and has moved it from a prime marketing resource for small hotels to something much less. The future looks no better! In this blog we review Danny’s study and add some alarming illustrations on the current state of SEO for hotel and tourism marketing.

For details go to search’s evolution and the future of SEO for travel.

See YouTube video on Hotel SEO below

›› https://www.youtube.com/watch?v=-3h5u8sdwPo