AXSES pioneered the idea of an open booking engine that does not require inventory management and captures all lookers in a marketing database. It is an easy system to work with and is very popular with hotels and tourism operators, especially those who follow up and send out direct mails to all those lookers who get quotes and show interest. Our latest research casts some question on the effectiveness of this technique and looks at alternatives with Confirmed Bookings. Boookings Blog

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