personality branding, TravelWatchNews

Booking Engines Doomed by Personality Matching
Personality Matching Set to Replace Hotel Search and Make Travel more Personal

Complex Impersonal Systems Frustrate Travelers

The problem with booking engines is that they are old legacy system steeped in archaic technology built long ago. This blog  “Booking Engines doomed by personality matching”,  shows how artificial intelligence and new  psychologically based filtering are making travel & hotel search and booking more personal.  It is not, however, an easy fix: The big problem is that legacy hotel and travel booking systems are very complex. One cannot easily fix thousands of page of code that were essentially built to do the wrong thing. Also understanding emotions and personality is an entirely different skill set that requires considerable knowledge and expertise in psychology, motivation and behaviour.

Brands Get Personal

That is why brands such as Marriott & Accord  are outsourcing the latest travel matching to psychologists and personality branding professionals. What we have now is a host of new technology providers setting up shop to provide front ends to existing booking systems.

Booking engines doomed by personality matching
Personality matching is key to perfect holiday experience

Learning From Instagram

The old way is to treat hotel rooms and activities as products when the travelers are seeking experiences. But that is not the only fly in the ointment. The old technology cannot easily integrate the fast multi dimensional filtering being implemented today on dynamic and nimble platforms. They are also not able to understand and render graphics like an Instagram, which is what travelers want today. That is a perfect example of how technology has changed and how the gap between old ways and news ways has widened.

Instagram shot up out of nowhere it seems, but it actually came about as a result of technology capacity and platform changes that could now be configured to fill a need. Over 600 million people use Instagram, generating 4.2 billion likes daily while sharing sharing about 95 million photos. See National Geographic on the rise of Instagram.

Personality Matching - The New Holidays Search & Booking Engine
Source – National Geographics

Instagram users are more engaged compared to the other social networks, including as Facebook and Twitter. It has a 2.3% engagement rate per follower compared to Facebook at 0.2% per follower and Twitter 0.03%. They stay longer and do more! We have heard this echoed by PersonaHolidays with their massive improvement in visitor engagement when intuitive and ultra fast visual filtering was added. The new approach provided  a Visual Online Review and more personalized recommendation. It is highly favoured by travelers and more evidence  of “Booking Engines Doomed by Personality Matching”.

Nuclear Search Algorithms Personalize Vacations

Travelers want choice but do not want to wade through pages of non relative content and that is changing now with the new Nuclear search systems. The latest  hotel search technology takes advantage of  algorithms and techniques that are used in chemical and nuclear science.  Matching personality is similar to sorting and solving complex chemical relationships and combination. The parts are dynamic, evolving and exponential! Advanced technology is need to filter, order and pair vast amounts of data and endless combination intelligently & instantly.

IBMs Watson is another complementary AI technology that understands tone and emotion in communication and replies with appropriate response. Its tone analyzer  can analyze emotions and tones in what people write online, like tweets or reviews. It predicts whether people  are happy, sad, confident and finds  emotional tones  that help determine what stage in the booking process a traveller is in, like if they are just talking about a hotel or actually hopping for one.

Possibilities have Shifted

The point is that technology has shifted what is possible. Lean and adaptive entrepreneurial startups are the first to see the opportunity and build the solutions using modern techniques and platform. The dynamics of the new environment put the old guard at a huge disadvantage. Indeed the new booking engines may well be Instagram and a host of new visual bookings with Psychological Profiling & Matching technology that truly inspire, engage and fascinate travelers.

See  Personality Matching Technology the new visual platforms and hotel personality matching used by PersonaHolidays


intimate hotels barbados, TravelWatchNews

 Barbados Affordable Holiday RentalsA long time ago, when there was no AirBNB and the sharing economy was not even a figment of the imagination, Barbados led the Caribbean with  Barbados Affordable Holiday Rentals. Today Intimate Hotel Barbados takes on the mantel of providing the best deals on accommodation that include boutique hotels, villas and apartments  and a complete choice of private homes and accommodations at affordable rates.

boat on the beach close to your affordable holiday accommodation

Intimate Hotels Barbados (IHB)  continues to pioneer in putting together vacation holidays you can afford with its fine selection of lovely guest houses, small hotels, apartments, private villas, and vacation rentals of all types. From private homes and condominiums to villa apartments and full-service hotels. Check out the Intimate Hotels of Barbados for budget holidays that will surprise you.

Get details on Destination Barbados Barbados Affordable Vacations

Benefits of Booking with IHB. deal direct for best value and contibute

When you book an apartment villa or any property on the IHB website you are contributing directly to the economy of Barbados. The majority of your Booking dollars go to the island hotels and operators and not to the international Online Travel Agents (OTAs) like Expedia and More dollars stay in the country and go toward investment in tourism facilities and services: All to make your stay the best it can be.

Also, IHB is a local company and you are dealing directly with Bajans, hotel owners, and hosts who live, right here, on the island. They know Barbados better than anyone and can help you find the best value and the right places to stay to suit your style and budget. They can advise you from personal expSo much to do - get advice from a Bajan holiday host erience on where to stay, where to eat the best local food and gourmet cuisine. They can advise you where to go and what to do.

Barbados has more to do per mile than any other Caribbean Island so come now and explore the hidden coves, the endless beaches, the great houses and plantations along with the artisan villages and fishing coves.

Get Barbados Affordable Holiday Rentals for your next Caribbean Getaway!


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Rogues in Paradise – True story of Barbados characters, rogues place, time, and history!

caribbean culture and heritage tourism, TravelWatchNews

Barbados heritage & Culture tourism

The Inter-American Development Bank (IDB) has extended a 20 million $ loan to help develop and market the world class Barbados heritage and culture tourism. It is designed to enhance the specific venues and marketing actives as is outlined in the blog at TravelersInsights IDA World Heritage Report.

Barbados is a UNESCO world Heritage site, designated as such for its outstanding buildings and historic areas including Bridgetown and the Garrison Savannah. “The Barbados Garrison was the largest in the British Colonies in the 18th and 19th centuries. It began with the construction of St. Ann’s Fort in 1705 and grew to include soldiers’ barracks, a parade ground and commissariat.” Source: the Barbados Tourism Encyclopedia

The tiny Caribbean island has a vibrant heritage & culture that is distinct in the Caribbean. It is the only island that has been predominantly British since it was colonized in the 16th century. The island rose to great prominence during the sugar and rum trade, becoming the most established and successful of the early planters and the worlds largest exporter of rum at that time. Barbados heritage & culture tourism has become more attractive as travelers seek more than the traditional Caribbean holiday of suntan, beaches and sea. The island has many distinctive features from amazing plantations and stately homes to indigenous arts and craft and a vibrant society noted for its music, dance, theater and  arts.

Barbados is now a very a cosmopolitan country with people who are friendly, fun loving and warm. It is considered one of the top places to live, work and play and has a thriving business community.







This fascinating article spells out what is expected to be the next wave of technology and Artificial Intelligence in travel and tourism. It features the main contenders which include Travelsify, Traitify and the Matchmaker.Travel persona branding and personality matching engine that pairs hotels with travelers by personality

The New Frontier Travel Personalization – Matchmaker >>>

matchmaker for travel the new frontier

The blog explains the growing importance of the new breed of Artificial Intelligent systems that build on the expert knowledge of professional psychologist, and others, who have studies the human condition. This is now being applied to travel in a way that infers deep meaning and goes beyond matching travelers with hotels by amenities, price and location. These traditional matching attributes have been the primary way travelers search and find properties. But research shows that they do not describe the experience which is what travelers want.

As they say “Amenities are not what travelers dream of and they do not describe the experience. To fulfill dreams hotel search needs to understand the psychology of the traveler and predict their travel aspirations. The new personalization solution know this and have unique and innovative ways to create personal vacation experiences that resonate with the psyche.”





Images show before and after Maria images of Scotts Head fishing village

Please CommeSavAidDominica information help is a new website for friends of Dominica and for all who want to help Dominica after it was devastated and left in ruins after Hurricane Maria. 

How You Can Help Dominica Recover From Hurricane Maria

The site sums up the latest news and has an open comment area where anyone can ask question, answer them, add eyewitness account, or update news and pint of interest.  It appears to be the only site of its kind and was one of the first to launch as an aid to care givers and those who wanted to help or know what to do.

Local Resources & Contacts

The site provides contacts and addresses for regional Coast Guards and business who are accepting cloths water, food and supplies and transporting them to Dominica. The neighborhood islands of  Barbados, St. Lucia, Trinidad and Jamaica where among the first to offer this service.

Regional & International Funding Agencies

Local funding contacts as well as international agencies such as the red cross contacts are listed. Also listed are various approved crowdfunding sites – both for private families and Dominica in general

How to help

There are also links to how to help and resources about what to do. The latest list of what is needed provided by the Government is also included.

Media & Feedback

The media are links to latest news and displays eye witness video and media coverage of the island as it struggles to cope with the most ferocious hurricane of our time. The comments and feedback section at the bottom of the first page is for those who want to participate or just learn. All interested parties may add their stories and news or just learn from others who have left eye witness accounts or shared helpful information.

Please CommeSave

Comments & Feedback Add your stories, questions and information at Comments

Story of why it was created:

dominica thanks you for helping