This video is a short version of the Fatal Mistakes to Avoid in Your Digital Footprint Review Video. That video is an in depth explanation of how to balance your digital footprint and why you must. it is a brief review of Chapter 2 of the book Digital Media Marketing: The second book in the series Marketing Hotels and Tourism Online by Ian R Clayton.Here you will learn how to avoid the most serious and fatal mistake that marketers and publishers make when writing content and posting blogs and bookmarks to promote their brand.
Your digital footprint is the sum of all your online activity. Everything you do leaves an impression of who you are and of your brand. Brands are understanding that they must engage in building content about their products and services using online media. This is content marketing.
Together with what you do on social media, what publication and directory mention you (citations) and who is talking about you, content marketing is a vital part of your personal and your brand digital footprint. It cannot be ignored but you must do it right and the rules have changed.
Ian’s Book Digital Media Marketing is the most current resource and guide on how to use the digital media so that you don’t repeat the common mistakes that many hotel and tourism marketers, owners and managers make.
Be sure to view the complete video and click the image above to learn more about how to harness the new online media. Online advertising is now greater that all others forms of advertising including TV. If you are not employing the latest digital strategies you will miss the boat. Don’t get left behind, learn how to balance your digital footprint now.
The problem with booking engines is that they are old legacy system steeped in archaic technology built long ago. This blog “Booking Engines doomed by personality matching”, shows how artificial intelligence and new psychologically based filtering are making travel & hotel search and booking more personal. It is not, however, an easy fix: The big problem is that legacy hotel and travel booking systems are very complex. One cannot easily fix thousands of page of code that were essentially built to do the wrong thing. Also understanding emotions and personality is an entirely different skill set that requires considerable knowledge and expertise in psychology, motivation and behaviour.
The old way is to treat hotel rooms and activities as products when the travelers are seeking experiences. But that is not the only fly in the ointment. The old technology cannot easily integrate the fast multi dimensional filtering being implemented today on dynamic and nimble platforms. They are also not able to understand and render graphics like an Instagram, which is what travelers want today. That is a perfect example of how technology has changed and how the gap between old ways and news ways has widened.
Instagram shot up out of nowhere it seems, but it actually came about as a result of technology capacity and platform changes that could now be configured to fill a need. Over 600 million people use Instagram, generating 4.2 billion likes daily while sharing sharing about 95 million photos. See National Geographic on the rise of Instagram.
Source – National Geographics
Instagram users are more engaged compared to the other social networks, including as Facebook and Twitter. It has a 2.3% engagement rate per follower compared to Facebook at 0.2% per follower and Twitter 0.03%. They stay longer and do more! We have heard this echoed by PersonaHolidays with their massive improvement in visitor engagement when intuitive and ultra fast visual filtering was added. The new approach provided a Visual Online Review and more personalized recommendation. It is highly favoured by travelers and more evidence of “Booking Engines Doomed by Personality Matching”.
Nuclear Search Algorithms Personalize Vacations
Travelers want choice but do not want to wade through pages of non relative content and that is changing now with the new Nuclear search systems. The latest hotel search technology takes advantage of algorithms and techniques that are used in chemical and nuclear science. Matching personality is similar to sorting and solving complex chemical relationships and combination. The parts are dynamic, evolving and exponential! Advanced technology is need to filter, order and pair vast amounts of data and endless combination intelligently & instantly.
IBMs Watson is another complementary AI technology that understands tone and emotion in communication and replies with appropriate response. Its tone analyzer can analyze emotions and tones in what people write online, like tweets or reviews. It predicts whether people are happy, sad, confident and finds emotional tones that help determine what stage in the booking process a traveller is in, like if they are just talking about a hotel or actually hopping for one.
Possibilities have Shifted
The point is that technology has shifted what is possible. Lean and adaptive entrepreneurial startups are the first to see the opportunity and build the solutions using modern techniques and platform. The dynamics of the new environment put the old guard at a huge disadvantage. Indeed the new booking engines may well be Instagram and a host of new visual bookings with Psychological Profiling & Matching technology that truly inspire, engage and fascinate travelers.
See Personality Matching Technology the new visual platforms and hotel personality matching used by PersonaHolidays http://Matchmaker.travel
A long time ago, when there was no AirBNB and the sharing economy was not even a figment of the imagination, Barbados led the Caribbean with Barbados Affordable Holiday Rentals. Today Intimate Hotel Barbados takes on the mantel of providing the best deals on accommodation that include boutique hotels, villas and apartments and a complete choice of private homes and accommodations at affordable rates.
Intimate Hotels Barbados (IHB) continues to pioneer in putting together vacation holidays you can afford with its fine selection of lovely guest houses, small hotels, apartments, private villas and vacation rentals of all types. From private homes and condominiums, to villa apartments and full service hotels. Check out the Intimate Hotels of Barbados for budget holidays that will surprise you.
When you book an apartment villa or any property on the IHB website you are contributing directly to the economy of Barbados. The majority of your Booking dollars go to the island hotels and operators and not to the international Online Travel Agents (OTAs) like Expedia and Booking.com. More dollars stay in the country and go toward investment in tourism facilities and services: All to make your stay the best it can be.
Also IHB is a local company and you are dealing directly with Bajans, hotel owners and hosts who live, right here, on the island. They know Barbados better that anyone and can help you find the best value and the right places to stay to suite your style and budget. They can advise you from personal experience on where to stay, where to eat the best local food and gourmet cuisine. They can advise you where to go and what to do.
Barbados has more to do per mile that any other Caribbean Island so come now and explore the hidden coves, the endless beaches, the great houses and plantations along with the artisan villages and fishing coves.
Get Barbados Affordable Holiday Rentals for your next Caribbean Getaway!
The Inter-American Development Bank (IDB) has extended a 20 million $ loan to help develop and market the world class Barbados heritage and culture tourism. It is designed to enhance the specific venues and marketing actives as is outlined in the blog atTravelersInsights IDA World Heritage Report.
Barbados is a UNESCO world Heritage site, designated as such for its outstanding buildings and historic areas including Bridgetown and the Garrison Savannah. “The Barbados Garrison was the largest in the British Colonies in the 18th and 19th centuries. It began with the construction of St. Ann’s Fort in 1705 and grew to include soldiers’ barracks, a parade ground and commissariat.” Source: the Barbados Tourism Encyclopedia
The tiny Caribbean island has a vibrant heritage & culture that is distinct in the Caribbean. It is the only island that has been predominantly British since it was colonized in the 16th century. The island rose to great prominence during the sugar and rum trade, becoming the most established and successful of the early planters and the worlds largest exporter of rum at that time. Barbados heritage & culture tourism has become more attractive as travelers seek more than the traditional Caribbean holiday of suntan, beaches and sea. The island has many distinctive features from amazing plantations and stately homes to indigenous arts and craft and a vibrant society noted for its music, dance, theater and arts.
Barbados is now a very a cosmopolitan country with people who are friendly, fun loving and warm. It is considered one of the top places to live, work and play and has a thriving business community.
This fascinating article spells out what is expected to be the next wave of technology and Artificial Intelligence in travel and tourism. It features the main contenders which include Travelsify, Traitify and the Matchmaker.Travel persona branding and personality matching engine that pairs hotels with travelers by personality
The blog explains the growing importance of the new breed of Artificial Intelligent systems that build on the expert knowledge of professional psychologist, and others, who have studies the human condition. This is now being applied to travel in a way that infers deep meaning and goes beyond matching travelers with hotels by amenities, price and location. These traditional matching attributes have been the primary way travelers search and find properties. But research shows that they do not describe the experience which is what travelers want.
As they say “Amenities are not what travelers dream of and they do not describe the experience. To fulfill dreams hotel search needs to understand the psychology of the traveler and predict their travel aspirations. The new personalization solution know this and have unique and innovative ways to create personal vacation experiences that resonate with the psyche.”