This is a good article on how to make the most of TripAdvisor. Our blog reviews the work of Chris Campbell, adds some additional tips and reflects on issues with bookings and videos on your TripAdvisor hotel pages. In particular we like the new TA connect and suggest all hotels should get their own Direct Bookings Service connect to TA. There is a but of a backlog and it may take some time but this a great boon to direct business and should be a priority fopr hotel marketing. arcRes.com is in-line for review!

›› http://www.searchenginejournal.com/a-quick-guide-on-optimizing-your-tripadvisor-business-listing/659