“A brand does not exist on a shelf, it exists in the hearts and minds of people…” Mahesh Murthy, 2010.
We are in the age of the Interactive Brand. Check out our blog, newsletters and websites that explain the secrets of the brand that connects!
Our point of view is that Hotels and Tourism Operators are getting sucked into giving away their brand. Reliance on OTAs is bad for brand integrity. It is important not to abdicate the responsibility of managing your own Brands and taking control of it. We have 3 related views on this.
See a short version in the Newsletter #11.
More details in our blog on branding
Full article Tourism Shopping Technology Magazine
The debate on OTAs vs. Direct heated up this week with the release of new stats on shifts in the channel and the decision by Choice to quite Expedia. See our blog (below). We have also created a detailed report on brand marketing and brand integrity. It is available as a free PDF download. A printed magazine version is also available on demand at a cost of a couple of dollars. http://tourismplatform.com – click on the magazine image to order or download.
Tourism operators and Hotels team up to market each others’ products, increasing destination exposure and profits.
Google has made its intentions clear. They are going to take on Microsoft with a New Operating System for the desktop. It’s a bold move that will see Google’s Browser (Chrome) expand to managing your total computer resources. About time; Windows is a hog on resources, with software that has meandered through an evolution and got lost in a maze. It was never designed for the Internet, where we are spending more and more of our computing time. See our Computing Crossroads Blog.
Google Wave has set a new paradigm for computing. It could have far-reaching implications if it’s adopted – For the full story, see our WaveBlog.
For a simple definition of what it is, see our arcRes Social Media – What is Wave?
Terms that may affect you. How to set up and optimise pages/groups. How to use Facebook for tourism and travel marketing.
Who does what and how. Which channels are best for Travel Marketing. Tips & technology to help you compete.
Travel e-commerce and travel marketing tools help hotels and tourism operator market and manage distribution and direct business. See our detailed blog on the state of the industry:
AXSES Blog- Travel Marketing Tools
arcRes Travel Marketing Suites is a world leader in making the Internet work for hotel brands and tourism operators. With AXSES’ recently announced Facebook Bookings Application, it covers the entire spectrum of e-commerce from direct sales, Global Distribution and social networking:
Web info on arcRes Marketing Suites: