Facebook ads for mobile travel generated a high click-through rate and interest. Visitors stayed over 2 minutes and visited many pages. They visited the suppliers’ offers and some used the booking engine to get quotes.
Just under 1 million impressions were delivered for 330 Clicks.
Google’s AdWords’ visitors, by comparison, stayed under 30 seconds and many visited no pages. Google Adwords underperformed, whereas Facebook exceeded expectations.
See our blog for more info.
Results also on our YouTube video below.›› http://www.youtube.com/watch?v=YezSUrhg1rQ